Bj'S Savory Dry Rub - cooking recipe

Ingredients

1/2 cup paprika (sweet or hot, depending on your taste)
2 tablespoons chili powder
2 tablespoons ground cumin
2 tablespoons black pepper (freshly ground)
2 tablespoons brown sugar
1 tablespoon cayenne pepper
1 tablespoon garlic powder
1 tablespoon onion powder
1 tablespoon kosher salt
1 tablespoon celery salt
1 1/2 teaspoons dry mustard
1 teaspoon Chinese five spice powder
1 tablespoon sazon goya con culantro y achiote

Preparation

While this does have a little brown sugar, it is not what I consider a \"sweet\" rub. If you prefer your ribs more savory and less sweet, give this rub a try.
Chinese 5-spice powder and Sazon seasoning (usually found in Hispanic seasoning sections of markets) are optional, but either or both add a unique flavor.
Combine all ingredients very thoroughly.
Apply liberally to meat, and let rest refrigerated for 4-6 hours.
Remove from refrigerator 30-60 minutes before cooking.
Save unused rub in dry, sealed container.
Can be used sparingly to spice up soups, sandwiches, etc.